It's not 2019 any more. COVID had a whole new kind of buyer flood the market. This buyer is cautious and skeptical.
The economy slowed, so people need to "think about it" a lot more than they used to.
The problem with most courses and coaches is that they try to get you to commit to tactics before you have enough data to know if they're going to be profitable for you.
Instead you're encouraged to throw all your time, money and energy into "trusting the process".
The result? You get depleted doing things that don't work even as your resources dwindle.
This approach leads to stories like these:
😳 "I spent close to $50K building out a beautiful course and funnel and running FB ads to it. Six months and all I got was ONE $997 sale... on a payment plan." 🤦♀️
😳 "I keep changing my offer and pricing and avatar because I'm so confused. And now my tiny following has no idea what I do!" 👹
😳 "I tried selling high ticket but I got every objection possible. And even the $10K sales training I invested in didn't help because... I think they just don't want it." 💸
Here's the truth, you can go bankrupt trying to market an offer that your clients don't really want.
Instead what you want to do is what all the big boys did (but forgot to include in their pricey programs):
They learned to VALIDATE their offers - in other words, they followed a simple process of rapidly (and inexpensively) testing for product-market fit.
Because unless you want to spend the next 3-5 years educating your client, trying to convince them that they have a problem, you're better off looking for problems they're already highly motivated to solve. And selling them a solution to THOSE.
Often, you don't even really have to change much of your actual program. Just the positioning and marketing of it.
Validate your offer with IMMEDIATE, real buyers and then effortlessly build what they actually want.
No guesswork, fancy funnels or expensive ads required.
✅ Module #1: Identify your Unfair Advantage
(Value $297)
✅ Module #2: Eliminate Guesswork, Validate your Offe
(Value $297)
🔥 Module #3: The 4 Question Method for Tiny Audience 🔥
(Value $397)
✅ Module #4: Client Generation 101
(Value $297)
✅ Module #5: The Ideal Client Continuum
(Value $397)
✅ Module #6: Clients with Cash
(Value $397)
✅ Module #7: Pricing for "Yes"!
(Value $597)
✅ Module #8: How To research Your Ideal Client
(Value $497)
🔥 BONUSES 🔥
✅ Bonus #1: How To Put Yourself Out There - Without Getting Depleted
(Value $197)
✅ Bonus #2: Where All the Best Clients Hang Out
(Value $197)
✅ Bonus #3: Templates For Content That Converts
(Value $397)
✅ Bonus #4: How to Fail and Still Make Great $$$
(Value $197)
I've found that the #1 problem for experts and coaches is that you've been taught to focus on TACTICS before you have VALIDATION.
The truth: Posting on social or recording a VSL or building an evergreen funnel or running ads are all a GIANT waste of time and money...
... UNTIL you have proof that your offer has buyer velocity.
If you choose not to listen, you'll end up rapidly running out of money, time and confidence.
If you're determined to "convince" your customers, feel free to stop reading now.
But if you want clients who basically sell themselves and then ask if they can bring a friend, you'll need to learn this stupid simple skill that even a 12 year old can implement.
Listen, there are only 2 experts worth listening to:
1. Your buyers
2. Yourself
When you learn to first identify your buyers and then get them to COMMIT with CASH, then and only then should you start building out a program or course.
The result?
Zero workload or overhead without FIRST making the cash to pay for it.
All by not trying to sell to everyone and instead focusing on the EARLY ADOPTERS...
Shh- I didn't invent this. I actually stole this technique from Apple, Lululemon, Tesla, Spanx and... (all the billion dollar brands have used it to get where they now are).
I've taken clients from confusion to $3M in 32 months. And they made money BEFORE they needed to spend it.
Now you can too... and the investment?
Less than you'd pay for a hardcover book (and a lot faster to turn into action).
I'm not saying that fancy funnels, VSLs, webinars and ads are dead. They're not.
They're just useless if you don't have a pre-validated offer.
So building ANY of that stuff - the course itself or any fancy marketing - is just busywork that may (or may not) pay off.
If it were MY money and time, I'd want to be as close to sure that my effort pays off. Which is why I test and validate my offers BEFORE I build them. And it's how I'm teaching my premium clients to finally scale their businesses on #easymode.
It's how I helped Prasha go from almost giving up on coaching to making $30K/month while technically "off" on maternity leave.
She's now doing $50K+ per month, all with organic messaging.
Learning to test helps you focus your niche where it matters - i.e. where the money is.
Identify your Unfair Advantage
David didn't beat Goliath by playing Goliath's game. Change the game based on what you bring that others can't. Plus this way, you make more with what you already have.
Use this powerful framework to identify your innate superpowers and hidden assets. This allows you to build something that ridiculously easy for you to create while also being hard to compete with.
Identify your Unfair Advantage
David didn't beat Goliath by playing Goliath's game. Change the game based on what you bring that others can't. Plus this way, you make more with what you already have.
Use this powerful framework to identify your innate superpowers and hidden assets. This allows you to build something that ridiculously easy for you to create while also being hard to compete with.
Eliminate Guesswork, Validate your Offer
No matter how long you've been in business or what you think you know, you don't REALLY know until someone gives you cash for what you want to create. This is the step-by-step blueprint to getting there.
Templates and scripts to make it easy to outreach, test and collect. This is where the rubber meets the road.
The 4 Question Method for Tiny Audience Validation
This one's for anyone who feels tired and confused by ALL the things they have to do. It's also for you if you have no list, no real audience and/or if you're pivoting and rebuilding.
This lesson focuses on something that goes beyond tactics and the "steps" you need to follow. It's not about taking "massive action" and continuing to act even if you're confused. It's also NOT about distracting yourself or walking away and going passive.
It's about a third way.
Client Generation 101
No matter how great your offer... If you're having trouble generating clients, it's almost certainly because you don't have these 4 pieces in place.
Finally create momentum you can count on by mapping out your client journey in a way that makes you immune to algorithm changes and other chicanery.
Eliminate Guesswork, Validate your Offer
No matter how long you've been in business or what you think you know, you don't REALLY know until someone gives you cash for what you want to create. This is the step-by-step blueprint to getting there.
Templates and scripts to make it easy to outreach, test and collect. This is where the rubber meets the road.
The 4 Question Method for Tiny Audience
This one's for anyone who feels tired and confused by ALL the things they have to do. It's also for you if you have no list, no real audience and/or if you're pivoting and rebuilding.
This lesson focuses on something that goes beyond tactics and the "steps" you need to follow. It's not about taking "massive action" and continuing to act even if you're confused. It's also NOT about distracting yourself or walking away and going passive.
It's about a third way.
Client Generation 101
No matter how great your offer... If you're having trouble generating clients, it's almost certainly because you don't have these 4 pieces in place.
Finally create momentum you can count on by mapping out your client journey in a way that makes you immune to algorithm changes and other chicanery.
The Ideal Client Continuum
Understand your buyer's journey and make sure that your content moves them from "curious" to "converted".
Now you'll finally understand how to talk to your ENTIRE audience (no matter how ready they are) with your content without over-segmenting or compromising conversions.
Clients with Cash
Stop wasting your time "convincing" people and learn to identify those who win big when you offer help and have the means to pay you.
Understand how your business model affects your cashflow and design it so it fits your lifestyle and preferences while doing the most good in the world.
The Client Continuum
Understand your buyer's journey and make sure that your content moves them from "curious" to "converted".
Now you'll finally understand how to talk to your ENTIRE audience (no matter how ready they are) with your content without over-segmenting or compromising conversions.
Clients with Cash
Stop wasting your time "convincing" people and learn to identify those who win big when you offer help and have the means to pay you.
Pricing for "Yes!"
Too high and you'll forever struggle to fill your pipeline. Too low and you can't ever be profitable. Here's how to make your pricing a win-win for both you and your client.
There is no one "right" pricing model, so I'll teach you how to evaluate which model makes the most sense for your brand based on where you currently are.
Pricing for "Yes!"
Too high and you'll forever struggle to fill your pipeline. Too low and you can't ever be profitable. Here's how to make your pricing a win-win for both you and your client.
There is no one "right" pricing model, so I'll teach you how to evaluate which model makes the most sense for your brand based on where you currently are.
How To Research Your Ideal Client
You want to write copy and create content that makes your ideal client feel like you can read their mind. This is what creates trust almost instantly.
I'll share the tools and techniques I use to create both content and programs that have made millions. Because content that converts is content that puts the client first.
How to Research Your Ideal Client
You want to write copy and create content that makes your ideal client feel like you can read their mind. This is what creates trust almost instantly.
I'll share the tools and techniques I use to create both content and programs that have made millions. Because content that converts is content that puts the client first.
But Wait!
There's More!
Creating consistently great content isn't a matter of willpower or discipline. It's a clever mix of clarity, strategy and building a self generating idea machine.
Most of all, it requires you to approach content creation with a "selfish" mindset. Your wellbeing becomes the engine for how you build your brand rather than something you sacrifice to get ahead.
Where All the Best Clients Hang Out
Knowing where to find them is half the battle. And now you're on the inside.
I'll share how to evaluate which platforms are worth your time and energy and how to find out what makes sense based on your strengths and specific niche.
Templates for Content That Converts
You don't have to reinvent the wheel. And you also don't have to teach so much that you feel like you have nothing left for behind the paywall. Understand what "value" in content really means so you can create a ton of it.
And did I mention there were templates?
Because there are!
How to Fail and Still Make Great $$$
Longevity and confidence comes from being willing to understand and design based on a win-win for you and your client.
These frameworks and tools are useful to coach yourself (and your clients) through the inevitable temporary setbacks that happen on the way to success. So not only will these help you kick ass and take names but they will help you become a better coach.
There's more!
Creating consistently great content isn't a matter of willpower or discipline. It's a clever mix of clarity, strategy and building a self generating idea machine.
Most of all, it requires you to approach content creation with a "selfish" mindset. Your wellbeing becomes the engine for how you build your brand rather than something you sacrifice to get ahead.
Where All the Best Clients Hang Out
Knowing where to find them is half the battle. And now you're on the inside.
I'll share how to evaluate which platforms are worth your time and energy and how to find out what makes sense based on your strengths and specific niche.
Templates for Content That Converts
You don't have to reinvent the wheel. And you also don't have to teach so much that you feel like you have nothing left for behind the paywall. Understand what "value" in content really means so you can create a ton of it.
And did I mention there were templates? Because there are!
How to Fail and Still Make Great $$$
Longevity and confidence comes from being willing to understand and design based on a win-win for you and your client.
These frameworks and tools are useful to coach yourself (and your clients) through the inevitable temporary setbacks that happen on the way to success. So not only will these help you kick ass and take names but they will help you become a better coach.
If you're going to compete in a crowded niche, your offer needs to highlight your superpower so buyers want only you.
If you're going to compete in a crowded niche, your offer needs to highlight your superpower so no one else will do.
Buyers aren't made equal. Stop trying to sell
everyone and focus on the folks that have both
commitment and cash.
Buyers aren't made equal. Stop trying to sell
everyone and focus on the folks that have both commitment and cash.
Until you collect cash, don't believe anyone who
says their interested. Don't worry, I'll teach you
exactly how to ask.
Until you collect cash, don't believe anyone who says their interested. Don't worry, I'll teach you exactly how to ask!
In 2022, I shut down my 7 figure coaching company and laid off my entire team. It was the most devastating week of my life. I felt like I had let everyone (and their families) down.
I didn't know it then, but I had undiagnosed Chronic Fatigue Syndrome. I couldn't understand why someone like me who ate clean, worked out with a trainer, never drank and did everything "right" could fall off a cliff health-wise. I was the LAST person who should have a health problem!
It shook my faith in all things coaching and process. I had always been teacher's pet and none of my Type A overachieverness had protected me.
I spiralled into depression and considered ending it all.
The only thing that kept me alive was my curiosity. And my journaling process.
Eventually, I was lucky enough to find a practitioner who gave me a protocol that worked and I'm now 70% recovered and trending up.
Why am I telling you this?
Because in losing my identity the way I did, I entered a period of deep unknowing. I questioned EVERYTHING. And as I rebuilt my company from literally $0 after a two year sabbatical, I distilled it down to the only pieces that matter.
With no energy to waste and healing being my #1 priority, I needed to keep things as lean and clean as possible.
Here's what I realized: I needed to throw out my previous assumptions about my clients and test my offer in the world as it is TODAY.
And it worked.
Following the EXACT protocol I'm going to share with you, we made our first 10 sales in 16 days. Several to strangers on LinkedIn where I was newly active.
It works because I took the best pieces of how I built a $2.4M coaching company and tossed out everything that wasn't absolutely necessary at the very start.
STOP SOLVING PROBLEMS YOU DON'T YET HAVE!
And focus on getting the only opinion that matters: A buyer's.
Try it out for the the price of lunch with a 30-day no questions asked guarantee and let the results speak for themselves.
Stop wasting your time trusting processes that feel confusing and that don't result in cash.
✅ Module #1: Identify your Unfair Advantage
(Value $297)
✅ Module #2: Eliminate Guesswork, Validate your Offe
(Value $297)
🔥 Module #3: The 4 Question Method for Tiny Audience 🔥
(Value $397)
✅ Module #4: Client Generation 101
(Value $297)
✅ Module #5: The Ideal Client Continuum
(Value $397)
✅ Module #6: Clients with Cash
(Value $397)
✅ Module #7: Pricing for "Yes"!
(Value $597)
✅ Module #8: How To research Your Ideal Client
(Value $497)
🔥 BONUSES 🔥
✅ Bonus #1: How To Put Yourself Out There - Without Getting Depleted
(Value $197)
✅ Bonus #2: Where All the Best Clients Hang Out
(Value $197)
✅ Bonus #3: Templates For Content That Converts
(Value $397)
✅ Bonus #4: How to Fail and Still Make Great $$$
(Value $197)
Remember how I said folks are more cautious and skeptical these days? Yeah, I get it. So let me make this a no-brainer.
If you try THE RAPID BUYERS METHOD and you don't feel like you know exactly how to validate your offer with ideal buyers, I'll give you a full refund.
Just contact my team within 30 days of receiving your logins, and you'll get every penny back. No questions asked.
I'm so confident you'll love everything I teach inside this course (plus the amazing bonuses) that I'll take the risk of giving you such a generous guarantee.
And I say "generous" because this is an info product and I can't exactly force you to "unsee" what I show you. Once you take the course, it's basically all in your brain.
Plus, what's the real risk? You literally make ONE SINGLE SALE as a result of this course and you're LAUGHING!
You need to build smart and not lose your shirt during the experimental phase that is part of all business building.
I know what it's like to rebuild from zero. I know what it's like to crave safety.
You need to learn how to fail in a way that's profitable. It's the only way in a down economy.
PS: You'll have access to this program for 12 months from when you purchase. This allows us to sunset offers that buyers aren't excited about and continue to invest in those that people are finding the most useful. You should be able to complete the program itself in just over a week.
✅ Module #1: Identify your Unfair Advantage
(Value $297)
✅ Module #2: Eliminate Guesswork, Validate your Offe
(Value $297)
🔥 Module #3: The 4 Question Method for Tiny Audience 🔥
(Value $397)
✅ Module #3: Client Generation 101
(Value $297)
✅ Module #4: The Ideal Client Continuum
(Value $397)
✅ Module #5: Clients with Cash
(Value $397)
✅ Module #6: Pricing for "Yes"!
(Value $597)
✅ Module #7: How To research Your Ideal Client
(Value $497)
🔥 BONUSES 🔥
✅ Bonus #1: How To Put Yourself Out There - Without Getting Depleted
(Value $197)
✅ Bonus #2: Where All the Best Clients Hang Out
(Value $197)
✅ Bonus #3: Templates For Content That Converts
(Value $397)
✅ Bonus #4: How to Fail and Still Make Great $$$
(Value $197)
I launched my very first offer in 2014. I was coming off a year of unpaid maternity leave and had just failed to launch a baby sling company. 🤦♀️
I had almost no money and about 2 weeks after I made the decision to create a course, my husband (whose income we'd barely been scraping by on) found out he was slated for layoffs.
Yeah. No pressure.
Because I didn't have the cash to invest in big gurus, I did the only thing I could think to do. Those early actions would soon turn into the program you're about to buy.
They led me from $0 to $150K in less than 5 months. My husband walked into his boss's office and gave his notice ON HIS BIRTHDAY! If I ever lose my mind, I hope I hang on to that memory! It's my fave.
Now I've gone on to help 300+ other entrepreneurs take their drive to help people and turn it into a viable business.
Like many gurus out there, at first I didn't realize how important the validation step was since I'd done it by instinct (and desperation). But when I saw that a small subset of my clients weren't getting momentum like the rest, I got curious.
And that curiosity led me right back to my own roots as an entrepreneur.
Which is why I created THE RAPID BUYERS METHOD.
To help coaches make enough money so they can focus on helping people and find a process that works BEFORE they trust it. So they don't have to go broke trying things that aren't going to work for them or their audience.
I'm so looking forward to including your screenshots and wins on this page when you get YOUR rapid buyers. Let's begin!
Yes and no. What this course will help you do is really understand what your ideal client wants from you. This may or may not be what you're currently offering. It's up to you whether you change it or keep trying to convince them they need what you have.
You're welcome to join our free Facebook Group "Messaging That Makes Money" and post your questions. If you require and desire more in-depth coaching, we can always explore working together in a more structured way.
Right now we're offering 12 months of access to the content and any updates made within that period. So no, it's not lifetime access. This allows us to sunset offers that folks are no longer interested in and continue to invest in improving the ones that clients are willing to pay for.
Boy are you lucky you're learning how to do this BEFORE you spend thousands of dollars and YEARS trying to flog a product that your market isn't dying to buy. The skills you'll learn here are ones that will serve you over and over for every entrepreneurial venture you'll ever start.
Although this program is designed primarily for coaching and info-product offers, the basic principles apply to all niches and all types of offers including physical products. Given that you have higher costs with physical products, learning how to validate your offers gives you an even BIGGER return on investment.
Pricing and positioning are complex and highly individual and getting help so you know what to consider while making your decisions can be incredibly valuable. If this is something you want, you can always hit "reply" on any of our emails and request a call to explore deeper coaching.
Can you turn on your phone and send an email or make a phone call? Then you have all the basic skills you need to get started. After that, you'll be best served by having a growth mindset and getting scrappy about either learning or outsourcing any tech your individual business needs. Given how inexpensive software has become, it has never been a better time to be an entrepreneur!